The brief was to create an original and complete packaging solution with the following requirements: 

 

• Provide an intelligent and creative solution to help the customers in their daily life 

• Develop a 3D prototype of the branded packaging and show how it works 

• Give a name to the packaging 

• Show the customer journey in diagram form highlighting key touch points for consumers 

 

I created the packaging solution "Sliced".  

 

Sliced is a compact, durable and a practical packaging.

 

Due to its modular design, empty sections can be broken off, reducing the space required in the fridge when storing. The oversized grip also allows the package to be easily opened, eliminating the frustrations to tear up during the opening and avoid wasting food once the package is open. 

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It's made of thin cardboard with a window box to show the items expressly and permits the customers to see the item's amplifying view. The pack contains the slices are made of the folded sheet of thin plastic, recycled and recyclable.

 

Sliced is not only aesthetically pleasing, it also brings a modern, thrifty and more practical way for packaging.  

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