Fruitiger is a new juice brand that aims to enter the highly crowded squeezed juice market by offering an all-natural product with smart and effective packaging that incorporates strong references to graphic design, in particular, Modernism.  

 

While Fruitiger already has a logo designed, as part of the upcoming launch they required bottle labels to be designed to fit on a 330ml bottle. Although the intention is for a range of juices, Fruitiger only needs to see design concepts and the proposed specifications for their orange juice.